Intelligence for live events
CrowdHelm helps sports and live-event leaders turn fragmented data into confident decisions—from ticket strategy and pricing to market planning and the full event experience.
The CrowdHelm platform
Start with the decision in front of you. Connect the data that matters. Build toward a clearer picture of performance across the event lifecycle.
Flagship concept
Decision support for rotating-site tournaments—bringing historical performance, local market context, product strategy, capacity, and future-site planning into one view.
Future capability
A broader lens for understanding performance across sports, entertainment, and other live experiences—from planning through post-event learning.
Future capability
Sharper guidance for pricing phases, product ladders, demand signals, and revenue opportunities—without losing sight of the fan experience.
Connected commercial intelligence
Connect audience delivery, event assets, activation performance, and commercial outcomes to help properties and sponsors understand value, improve partnerships, and make better renewal and pricing decisions.
Expanding horizon
Better understanding of who attends, what they value, and how different audience groups influence access, demand, and event strategy.
One platform. Multiple lenses. Each designed to help event leaders move from information overload to focused action.
How CrowdHelm thinks
Bring together sales history, product design, pricing, capacity, market realities, and event-specific considerations.
Separate meaningful patterns from noise and make comparisons relevant to the decision at hand.
Translate analysis into practical risks, opportunities, scenarios, and recommended next steps.
James TwedellAbout the founder
James Twedell founded CrowdHelm from a lifelong love of sports and a belief that the best live events are built with equal parts instinct, experience, and evidence.
As a fan, he has always been drawn to what happens both on the field and around it—the energy of a crowd, the strategy behind an event, and the many decisions that shape the experience long before the gates open. Professionally, his background in consulting, technology, and business transformation taught him how to make complex information useful to the people responsible for acting on it.
CrowdHelm brings those interests together. The company is being developed to help event organizations ask sharper questions, see their options more clearly, and build strategies that work for both the business and the people in the seats.
“Live events create unforgettable moments. The business behind them deserves intelligence built for how those moments actually come together.”
What are you trying to see more clearly?